THE CHALLENGE
Launch SuprDog, a canine wellness brand built on microbiome testing and nutrition. Its premise is simple. To help a dog live longer, you have to know what’s going on inside it.

THE SOLUTION
As Creative Director, I helped develop the brand voice and launch messaging, and led the work across video, social, and content.

Our launch film, “We Are Counting,” makes the brand’s case: we can do better for our dogs, and real data is where that starts.

THE LAUNCH
SuprDog launched in August 2026.