THE CHALLENGE
After COVID grounded travelers, Air Canada and Chase needed to get people excited about seeing the world again and drive travel and Aeroplan Card sign-ups along the way.

THE SOLUTION
We created “Upward and Onward,” an integrated campaign that reminded people what they’d been missing.

I helped develop the concept of showing less-expected destinations instead of the usual Paris, London, and Rome, and wrote copy across OOH, print, digital, social, airport media, email, and landing pages.