CENTRAL PARK CONSERVANCY: Integrated rebranding

THE JOB AT HAND
Breathing new life into an organization that’s been maintaining Central Park for almost 40 years, without a tax dollar, or a new ad campaign. We did complete rebranding of Central Park Conservancy, from a new logo (the Park Mark) and tagline (“Central to the Park”) to new uniforms for the rangers.

Print

Web banner promoting the Central Park Conservancy app.

Official app of Central Park Conservancy (iTunes app of the week)

Out of home

Out of home

Complete brand identity overhaul

Web film (pre-roll)

Kickoff of Central Park Conservancy rebranding campaign