THE CHALLENGE
Backed by Hearst, Christie’s, HP, Swatch, and NASDAQ, The Water Tank Project turned New York City’s rooftop water tanks into public art to raise awareness of the global water crisis.

THE SOLUTION
Working pro bono, we created an OOH campaign that asked New Yorkers to look up and think about the water they take for granted.

THE IMPACT
The tanks became works by artists including Jeff Koons, Ed Ruscha, Andy Goldsworthy, Marilyn Minter, and Carrie Mae Weems, seen across the New York skyline.