ORAL-B: Digital and Social

THE CHALLENGE: Go up against Phillips Sonicare by explaining how Oral-B’s rounded brush head cleans the rounded surfaces of your teeth better than a flat brush head can. Why? Because if your teeth aren’t flat, why should your brush be? These digital and social executions were part of the “Round Cleans Better” campaign, which helped Oral-B successfully recapture market share from Philips.